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EvenTech Alliance Conference 2016

DIGITAL TRANSFORMATION IN THE EVENT INDUSTRY

5 October 2016

The first event of Eventech Alliance on "The Digital Transformation in the Event Industry" was an overwhelming success. On September 19th in the design studio in Munich, nearly 80 guests from the event industry discussed the status-quo of digitization in the event area, and the latest developments, including future requirements of the industry. 


In addition to exciting lectures by industry experts such as Stephan Peyer, Chief Development Officer of MCH Group AG, Dr. Holger Feist, Chief Strategy Officer of Messe München and Gunnar Heinrich, CEO of adventics GmbH, participants immersed themselves in related topics in the afternoon workshops.

 

 

7 Elements that need to be considered in the digital marketing of Events

08 September 2016

Business events are getting more and more digital. This is especially true for the marketing of these events, where’s no longer any question whether to use digital channels, but rather “how much digital" to use in the mix. Despite this enthusiasm digital marketing offers no guarantee of success.

As the only provider that combines event management software and a business network, XING Events (www.xing-events.com) allows organisers to gain targeted access to over 10 million XING members in German-speaking countries. By taking into consideration the personal networks and profile information from its Xing members the platform can generate meaningful and individualised recommendations for individuals out of the 150,000 events listed annually. 

Prof. Cai-Nicolas Ziegler, CEO of XING Events GmbH gives a summary of what he has learned from the marketing of (business) events on XING.